We now know what Budweiser will do if beer can’t sell at the World Cup
At the last minute of the queue The decision to ban alcohol Budweiser left loads of beer in World Cup stadiums. The company has an innovative solution to offload this.
Budweiser will ship unsold Buds to tournament winners, The company said in a tweet. The company confirmed the plans in a statement to CNN Business, writing that it “wants to bring this celebration from FIFA World Cup stadiums to the fans of the winning nations.”
“We will organize the final championship celebration for the winning country. Because they have taken over the world for winning fans. More details will be shared as we get closer to finals,” an Anheuser-Busch InBev spokesperson said in a statement.
Last week—just days before the World Cup began—Qatar announced that Eight stadiums cannot sell alcoholic BudweiserLeaving fans with only one option for beer: the non-alcoholic Bud Zero.
Qatar is a Muslim country that is considered very conservative and strictly regulates the sale and consumption of alcohol. In September, officials said ticketed fans would be able to buy alcoholic beer three hours before kick-off and one hour after the final whistle, but not during matches.
“Following discussions between the host country authorities and FIFA, it has been decided to focus on the sale of alcoholic beverages at FIFA Fan Festivals, other fan destinations and licensed venues, removing beer sales points from the perimeter of the FIFA World Cup 2022 stadiums in Qatar.” Football’s governing body FIFA said last week.
Budweiser tweeted, “Okay, that’s awkward,” though the social media post was quickly deleted.
“As a FIFA partner for more than three decades, we look forward to the activation of the FIFA World Cup campaign around the world to celebrate football with our customers,” an AB-InBev spokesperson said in a previous statement. “Some planned stadium activations may not go ahead due to circumstances beyond our control.”
According to multiple reports, AB InBev paid $75 million for the FIFA sponsorship. Thus, the decision threw a wrench in the company’s World Cup marketing plans, as the decision dramatically reduced the attendance of thousands of fans at the World Cup. However, arguably the biggest segment – football royalty Lionel Messi and Neymar Jr’s TV ads – remain unaffected.
fifa World Cup Qatar 2022 To be held till 18th December.
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