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The Way of Water’ was released in China

The Way of Water’ was released in China

More than a decade after the events of the first film, “Avatar: The Way of Water” tells the story of the Sully family.

Disney

Disney’s “Avatar: The Way of Water” got a tepid release in China, a promising sign for a film that needs big box office sales to offset its huge budget.

The long-awaited sequel to 2009’s “Avatar” is one of the few Hollywood films to gain access to the Chinese market in recent months. Government officials in the region, who had already begun tightening restrictions on Western films before the pandemic, were strict about what films could be shown to entertainment-starved audiences.

The news was first reported by The Wall Street Journal and posted on 20th Century Studios’ official Weibo account.

Director James Cameron hasn’t put a price tag on “The Way of Water,” but estimates put it at more than $250 million. The writer and director told GQ magazine that the budget for the sequel is so high that the film will be To break even would have to be the third- or fourth-highest-grossing film in history. That means the film needs to crack the $2 billion mark worldwide.

International ticket sales, in general, were a major factor in the box office success of “Avatar” in 2009, as $2.13 billion of the film’s total ticket sales of $2.91 billion came from outside the domestic market. China contributed about $265 million.

Before the pandemic, China was the world’s second-highest grossing theater market. Since the reopening of cinemas in the country, it has been one of the fastest growing markets for recovery and box office success.

In 2009, China’s overall box office reached $910 million. A decade later, its box office topped $8 billion.

Perhaps the most important thing about this release is that it will take place on December 16, the same day as its domestic debut. Disney saw success with this strategy when it released “Avengers: Endgame” on the same day in the United States and China, leading to the highest global opening weekend in movie history.

“Avatar” saw great success in China during its initial release and Next release in early 2021, as audiences throng cinema halls to watch films in premium formats. These screenings are more expensive than traditional laser or digital displays and can boost overall ticket sales.


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