Taylor Swift: Ticketmaster fiasco ‘hurt for me’
“It goes without saying that I am extremely protective of my fans,” Swift wrote Instagram Friday. “It’s really hard for me to trust an outside entity with this relationship and loyalty, and it’s frustrating for me to see mistakes happen without a way out.”
Swift blamed Ticketmaster for the snafu, noting that there were “so many reasons why people have such a hard time” getting tickets.
“I’m not going to make excuses for anyone because we’ve asked them multiple times if they can handle this kind of demand and we’ve been assured that they can,” Singer wrote. “It’s really amazing that 2.4 million people got tickets, but it really bothers me that so many of them feel like they went through several bear attacks to get them.”
Swift added that he would “try to figure out how to improve this situation moving forward.”
Sales for the singer’s new Eras tour began Tuesday, but heavy demand left the ticketing site in tatters. make angry Fans who couldn’t get tickets. Customers have complained about Ticketmaster not loading, saying the platform doesn’t allow them to access tickets, even if they have a pre-sale code for verified fans.
On Thursday, Ticketmaster announced that sales to the general public, which were scheduled to begin on Friday, canceled Because of “extraordinarily high demand on the ticketing system and insufficient ticket inventory to meet that demand.”
“For those who didn’t get tickets, all I can say is that my hope is to give us more opportunities to come together and sing these songs,” Swift added.
The problems for Ticketmaster began on Tuesday, when the site began selling to “verified fans” — a process aimed at eliminating bots that pass presale codes to individuals.
The “verified fan” platform was created in 2017 to help Ticketmaster handle high-demand situations, but the system became overwhelmed as more than 3.5 million people pre-registered to become Swift’s “verified fans.” According to Ticketmaster, this is the largest registration in the company’s history.
“Historically, working with ‘verified fan’ invite codes has worked because we’ve been able to manage the volume of people coming to the site to purchase tickets,” the company wrote in a blog post Thursday that has since been taken down. “However, at this time a staggering number of bot attacks as well as fans without invite codes brought unprecedented traffic to our site.”
Ticketmaster noted that it “typically takes us about an hour to sell through a stadium show”, but the site slowed some sales while delaying others “to stabilize the systems”. That stopped everything.
The site appeared to have avoided major problems on Wednesday when pre-sales began for Capital One credit card holders. But the company’s inability to handle demand for Swift’s tour, as well as a lack of tickets to meet further demand, essentially killed Friday’s planned sale to the general public.
Fans blamed Ticketmaster while others, including members of Congress, sharply criticized the company’s control of the live music industry.
“Ticketmaster’s strength in the primary ticket market insulates it from the competitive pressures that typically pressure companies to innovate and improve their services,” Senator Amy Klobuchar said. wrote In an open letter to its CEO on Wednesday. “This can lead to the type of dramatic service failures we’ve seen this week, with consumers paying the price.”
Senator Richard Blumenthal echoed Klobuchar’s concerns, tweeting that the tour was “a perfect example of how the Live Nation/Ticketmaster merger creates a near-monopoly that hurts consumers.”
The New York Times Report The Justice Department on Friday opened an antitrust investigation against Ticketmaster parent Live Nation, citing people familiar with the matter. The investigation centers on whether Live Nation Entertainment abused its power in the live music industry, the Times wrote.
The Justice Department has been contacting music venues and other ticket market participants in recent months, asking about Live Nation’s practices and industry dynamics, the Times added.
The Justice Department and Live Nation did not respond to CNN’s requests for comment.
The response also highlights the breadth of Swift’s popularity
The pop star has scored countless hits in her career, built a super-loyal following of fans — better known as “Swifties” — and recently became the first artist to claim all top 10 spots on the Billboard Hot 100 after the release of her latest album, “Midnights.” , which was released last month.
His Eras Tour – which kicks off March 17 in Glendale, Arizona and wraps up August 9 in Los Angeles – is hitting 52 stadiums across the United States.
Ticketmaster further mentioned on Thursday Two million tickets Swift’s upcoming tour was sold out Tuesday — the most for an artist in one day. The company also said ticket demand for the Eras tour was double that of the 2022 Top Five tour and the Super Bowl. combined.
“Based on the amount of traffic to our site, Taylor would need to do over 900 stadium shows (about 20 times the number of shows he’s been doing),” Ticketmaster wrote Thursday. “It’s a stadium show every night for the next 2.5 years.”
Tickets for Swift’s upcoming tour have also resulted in astronomical prices on ticket resale sites, some tickets Listed for thousands of dollars.
Since her debut album in 2006, Swift has built herself into a cultural icon with immense influence for moving the needle on issues in the industry. he has Taken on music streaming services Like Spotify
(spot) And Apple Music is about artist pay and Currently re-recording his songs to reclaim his master’s ownership
In many ways, as goes Swift, so goes the music industry.
Cerona Elton, professor of musicology at the University of Miami’s Frost School of Music, further explains Swift’s popularity by citing her success in both music sales and touring. Most music is now consumed via streaming, he says, which is more popular with the younger generation who leans slightly femme fatale.
“The demographic group that is driving the highest percentage of music consumption see themselves in him and relate closely to what he sings,” he said.
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