Oscars to evaluate ‘marketing campaign procedures’ after Andrea Riseborough backlash | Oscars 2023

Oscars to evaluate ‘marketing campaign procedures’ after Andrea Riseborough backlash | Oscars 2023

Oscars to evaluate ‘marketing campaign procedures’ after Andrea Riseborough backlash | Oscars 2023

The movie academy has introduced a evaluate of “marketing campaign procedures” within the wake of a backlash to this 12 months’s Oscar nominations.

The British actor Andrea Riseborough gained a shock finest actress nod for her function in indie To Leslie after a grassroots marketing campaign backed by A-listers together with Kate Winslet, Jane Fonda, Charlize Theron, Gwyneth Paltrow and Amy Adams.

Whereas the academy doesn’t point out Riseborough or the actors concerned within the last-minute marketing campaign, the assertion alludes to questions which have arisen since this week’s announcement.

“It’s the Academy’s objective to make sure that the awards competitors is carried out in a good and moral method, and we’re dedicated to making sure an inclusive awards course of,” the assertion reads. “We’re conducting a evaluate of the marketing campaign procedures round this 12 months’s nominees, to make sure that no pointers had been violated, and to tell us whether or not modifications to the rules could also be wanted in a brand new period of social media and digital communication. We’ve got confidence within the integrity of our nomination and voting procedures, and help real grassroots campaigns for excellent performances.”

Riseborough’s inclusion within the class led to shock from many prognosticators given the movie’s low profile throughout the awards season. Her movie To Leslie made solely $27,000 on its launch final October and whereas she was nominated for an Impartial Spirit award, she was not picked by both the Golden Globes or Display screen Actors Guild.

In response to the Los Angeles Timesthe movie’s director, Michael Morris, and his spouse, actor Mary McCormack “contacted practically each one” of their well-known buddies asking them to observe the movie and unfold the phrase about it on social media. Help quickly adopted with Theron internet hosting a screening again in November, Winslet main a Q&A and on-line posts showing from others, together with Edward Norton and Susan Sarandon. Many posts additionally included comparable wording, referring to the movie as “a small movie with an enormous coronary heart”.

Riseborough informed Deadline that she was “astounded” by the nomination. “It was so onerous to consider it would ever occur as a result of we actually hadn’t been within the working for anything,” she stated. “Regardless that we had loads of help, the thought it would truly occur appeared so far-off.” Winslet additionally stated it was “hard-won” and “deeply deserved”.

Sources declare to Variety that the academy has been “inundated” with calls and emails in regards to the nomination however no formal grievance has been filed. The academy is ready to fulfill on Tuesday and reportedly this will probably be on the agenda.

Riseborough is included within the class alongside Cate Blanchett, Ana de Armas, Michelle Williams and Michelle Yeoh.

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