Celebrities

Kendall Jenner Settles 818 Tequila Lawsuit With 512 Tequilas Stealing Kendall Name, Design

Kendall Jenner Settles 818 Tequila Lawsuit With 512 Tequilas Stealing Kendall Name, Design

Kendall Jenner The owners of 512 Tequila may not be sitting down for a drink, but at least the two sides won’t be taking shots at each other anymore.

The 27-year-old socialite and entrepreneur’s brands 818 Tequila and 512 Tequila have reached an agreement. About their name and logo on ThursdayAccording to TMZ.

Each brand names their tequilas after their respective area code – 818 is the area code for the San Fernando Valley and 512 is the area code for Austin. Texas.

Calling it off: Kendall Jenner may not be sitting down and drinking with the owners of 512 Tequila, but at least the two sides won't be taking shots at each other anymore.

Calling it off: Kendall Jenner may not be sitting down and drinking with the owners of 512 Tequila, but at least the two sides won’t be taking shots at each other anymore.

The owners of 512 Tequila also sued Kendall over matching labels that are similar.

512 Tequila CEO Nick Matzorkis told the outlet that his company dismissed their lawsuit after reaching an agreement with 818 to make some changes.

‘Tequila 512’s lawsuit against 818 Tequila has been settled,’ he explained. ‘The parties have agreed that they will each have the right to use their existing names and that they will both change their labels so that they are not related to each other.’

SETTLED: The 27-year-old socialite and entrepreneur's brands 818 Tequila and 512 Tequila reached an agreement on their names and logos on Thursday, according to TMZ (Pictured November 7, 2022)

SETTLED: The 27-year-old socialite and entrepreneur’s brands 818 Tequila and 512 Tequila reached an agreement on their names and logos on Thursday, according to TMZ (Pictured November 7, 2022)

Bottles: Each brand named their tequilas after their respective area code ¿818 is the area code for the San Fernando Valley and 512 is the area code for Austin, Texas.

Bottles: Each brand names their tequila after their respective area code – 818 is the area code for the San Fernando Valley and 512 is the area code for Austin, Texas.

Changes are coming soon: 512 Tequila CEO Nick Matzorkis told the outlet that his company dismissed their lawsuit after reaching an agreement with 818 to make some changes.

Changes are coming soon: 512 Tequila CEO Nick Matzorkis told the outlet that his company dismissed their lawsuit after reaching an agreement with 818 to make some changes.

Tequila 512 will add the alleged ‘est’. 2012′ in their bottles, although it is currently unclear how Tequila 818 will change their appearance.

Kendall Jenner was hit hard by a rival tequila company when they brought the first lawsuit against her brand in February of this year.

The lawsuit claims 818 is an ‘innocent’ rip-off of Texas alcohol Company concept.

At the time, representatives for Tequila 512 told DailyMail.com: ‘They had plenty of time to correct this since it first appeared in the media early last year, but instead chose to ignore it. Not only do we have the right to protect our trademarks, we actually have a legal obligation to do so. They know this and have put us in this position with no choice but to take action to protect our unique brand identity.’

Kim’s mobile app game, Kim Kardashian: Kendall’s sister Kim Kardashian was named in the suit when an image of Tequila 512 was used in virtual promotional materials for Kendall’s 818 Tequila in Hollywood.

‘Blatant’: Kendall Jenner was hit hard by a rival tequila company when they first brought suit against her brand in February this year, calling 512 Tequila 818 a ‘blatant’ rip-off.

Oh no!  Adding further confusion, Kim Kardashian was named in the suit while an image of Tequila 512 was used in virtual promotional material for Kendall's 818 Tequila in Kim Kardashian's mobile app game, Kim Kardashian: Hollywood.

Oh no! Adding further confusion, Kim Kardashian was named in the suit while an image of Tequila 512 was used in virtual promotional material for Kendall’s 818 Tequila in Kim Kardashian’s mobile app game, Kim Kardashian: Hollywood.

‘Either the defendant deliberately used the plaintiff’s bottle, hoping to further blur the line between the two products, or the defendant itself was confused about the difference between the two brands,’ the suit states.

This isn’t Kendall’s first controversy with the brand, after being caught in a storm of accusations of cultural appropriation for naming its spirit after the Calabasas area code and ignoring tequila’s deep-rooted Mexican heritage.

Almost immediately after announcing his latest venture, Kendall faced intense scrutiny for his efforts to diminish the brand name and tequila’s cultural significance in the Latinx community.

‘There was a lack of respect for the culture and the importance of tequila in Mexico,’ says bartender Lucas Assis. Yahoo Life In February ‘he didn’t even know how to drink tequila properly.’

Kendall pledged to donate to the community in Jalisco, Mexico in September last year after demands for cultural appropriation arose.

Hard work: Almost immediately after announcing his latest venture, Kendall faced intense scrutiny for his efforts to dilute the brand name and tequila's cultural significance in the Latinx community.

Hard work: Almost immediately after announcing his latest venture, Kendall faced intense scrutiny for his efforts to dilute the brand name and tequila’s cultural significance in the Latinx community.

He went on to explain how agave takes up to nine years to fully mature before being able to be harvested, a questionable time frame since Kendall noted that he only spent four years perfecting his new brand.

‘The plant is associated with the country’s history and culture. ‘Celebrities need to understand that their brands can have a detrimental effect on the tequila industry but even more importantly on the agriculture of the agave plant,’ he said.

‘Using Mexico’s culture and history for anything other than capital gain is cultural abuse. Not to mention the small family-owned distilleries, which have been doing it for generations, are struggling to keep up with the skyrocketing prices of agave because they can’t meet the demands of farmers.’


#Kendall #Jenner #Settles #Tequila #Lawsuit #Tequilas #Stealing #Kendall #Design

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