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How a Balenciaga ad spawned an outrageous conspiracy theory

How a Balenciaga ad spawned an outrageous conspiracy theory

Balenciaga may have left Twitter, but that didn’t stop the site’s users from dissecting every step of the luxury brand.

On November 21st, Nicole Lapine, better known as @shoe0nhead, visited Elon Musk’s Twitter A baseless claim made even more absurd by the YouTuber’s argument that luxury fashion labels are conspiring to exploit children.

He began by highlighting a few photos from Balenciaga Holiday Gift Campaignwhile child models sported the brand’s harness-wearing teddy bear bag, an accessory that debuted at Balenciaga’s Paris Fashion Week. Spring/Summer 2023 runway presentation.

While some have objected to Balenciaga’s decision to put BDSM-inspired bags in the hands of young children, the isolated campaign doesn’t exactly indicate a wider conspiracy.

Still, Lapine wrongly builds his case by linking the images to photos that are completely separate — again, Totally different — Campaign Balenciaga’s campaign Collaboration with Adidas.

In the mentioned photographs, the collaboration’s Three Stripes handbag is on top of a stack of very official documents.

After zooming in, a comment from one of those documents is revealed United States v. WilliamsA Supreme Court ruling that upholds the PROTECT Act, a federal law that criminalizes the advertising, promotion, presentation or distribution of child pornography.

A quirky choice of set dressing? absolutely Concrete evidence that, as Lapin suggests, Balenciaga is hinting at something illegal? hard

He cited Balenciaga’s deleted Instagram feed as further indication of the brand’s supposed guilt. Of course, anyone who follows the company knows that it periodically deletes its feed and fills the blank slate with its latest drop.

Just before Lapine’s conspiratorial tweets went viral, Balenciaga’s official Instagram was restocked with new images from its Spring 2023 garde-robe collection, which went up for pre-order on the morning of November 21.

Some particularly zealous conspiracy theorists began commenting on Balenciaga’s latest posts with reference to Lapine’s claims, which have since garnered thousands of likes and retweets.

On November 22, Balenciaga turned off comments on its Instagram page and posted a story apologizing for the drama surrounding its holiday gifting campaign.

“Our plush bear bags should not be shown with children in this campaign,” the statement said. “We immediately removed the campaign from all platforms.”

Two hours later, Balenciaga posted a follow-up story showing court documents peeking out from under an Adidas bag, a swift response that could have Kanye Controversy It just ran away months ago.

“We are taking legal action against the parties responsible for creating the set and including unauthorized items for our Spring 23 campaign photo shoot,” it clarified. “We stand for the safety and well-being of children.”

Balenciaga Hysnobit did not immediately respond to a request for further comment.

While it’s tempting to buy into Lapin’s lurid plot line, he presents zero evidence that, as he implies, Balenciaga is actually involved in some kind of Epstein-esque child abuse ring.

Also misinformation: His claim that the photo contains a copy United States v. Williams Part of the same campaign featuring Balenciaga’s teddy bears (which, in fact, are dressed more like ’80s punks than actual leather fetishists).

Of course, he’s just doing what the internet does best: making mountains out of molehills in the name of clicks.

Hey, we all do it, but at the very least, Lapin can get his information straight.

Or not! The story may be completely baseless but it is sound Aggressive, which was enough for Tucker Carlson to mention Famous information-free primetime show. As a result, conservatives across Twitter are piling up lies. Just as Elon wanted!

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