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Adidas to investigate claims Kanye West showed pornography to employees | Kanye West

Adidas to investigate claims Kanye West showed pornography to employees | Kanye West

Sportswear giant Adidas is set to launch an independent investigation this week into allegations of misconduct against US rapper and fashion designer Kanye West, in which he Showing pornography to employees At the company meeting.

Claims by unidentified employees of Yeezy and Adidas, which appeared in a Rolling Stone article On Tuesday, allegations included that the musician, who changed his name to Ye, showed an intimate photo of his ex-wife Kim Kardashian in a job interview and that his “problematic behavior” was ignored by Adidas management.

Staff complaints included in a letter to Adidas obtained by the outlet claim Adidas has “turned off their moral compass” and failed to protect workers from “years of verbal abuse, vulgar slurs and bullying attacks.”

Adidas said in a statement Thursday that “it is currently unclear whether the allegations made in an anonymous letter are true” but that it took the claims “very seriously” and “decided to immediately launch an independent investigation into the matter. To address the allegations.”

The sportswear brand initially said it would not discuss “the individual conversations, details or events that led to our decision to end the adidas Yeezy partnership,” but that it “has been and continues to be.[d] Actively engaging in conversations with our employees about the events that led to the decision to end our partnership”.

In one alleged incident in 2017, Ye yelled at a senior female member of the design team that a Yeezy sneaker was not up to standard. West reportedly looked down at her feet and up at the employee and said: “I want you to make me shoes that I can fuck.”

Analysts estimate that the Yeezy partnership accounts for 7% of the group’s revenue. Adidas said it believed Yeezy’s loss would cut his expected profit this year in half. It’s not yet clear whether Adidas will continue to sell company-owned designs without the Yeezy logo, which it does not.

The decision to launch an investigation came after Adidas’ largest shareholder Union Investment demanded clarity on the allegations. Last month Adidas dropped a licensing and design deal with Ye after he made anti-Semitic threats.

Jan Werning, head of ESG capital markets and stewardship at Union Investments, which has a 1% stake in Adidas, told the Financial Times: “Adidas must disclose when the management and supervisory board were first informed of the internal complaint.”


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